C2C Strategy + Start/Sit Guide - Week 13

Winning your college matchups with data, system insights, and waiver wire moves.

Each Wednesday, this article is your one-stop shop for winning the college side of your C2C leagues. From waiver wire gems to start/sit edges and system-driven matchups to exploit, we’re here to give you a weekly blueprint.

We’ll spotlight the best adds, break down usage and matchup data that matter for lineup calls, and identify which offenses are must-targets (and which to avoid). Jay’s Data Corner will also deliver advanced analytics each week to help you sharpen your edge.

If you want to dominate Saturdays while building long-term dynasty value for Sundays, you’re in the right place. Let’s dive in.

🧊 Section 1: Stock Up / Stock Down (Temperature Check)

Tracking player value swings that impact lineups, trades, and long-term outlook.

We’re eleven weeks in, and player values are already on the move. Every week brings risers and fallers, but these are the swings that matter most, breakouts you can lean into, and red flags you’ll want to keep an eye on.

Stock Up

RB Kewan Lacy, Ole Miss

There are breakout seasons… and then there’s what Kewan Lacy is doing right now.

Lacy is in the middle of the highest-scoring season by any RB in Ole Miss history, and Saturday night was his national coming-out party. The sophomore absolutely torched Florida, erupting for 31 carries, 224 yards, and three touchdowns, becoming the first Rebel ever to hit 17 rushing TDs in a single season.

This wasn’t a fluke; this was confirmation.

Lacy didn’t just break the Ole Miss touchdown record previously held by Quinshon Judkins… he surpassed it with weeks to spare. And remember: Judkins put together back-to-back elite seasons before transferring to Ohio State and helping win a national title. Now it looks like Lane Kiffin found his next star the moment Judkins entered the portal.

The wildest part? Lacy was originally a Mizzou commit and barely saw the field as a freshman (104 yards, zero TDs). One day, literally one day, in the portal was all Kiffin needed to identify an RB1. It was a bet on traits… and that bet hit.

Lacy has now totaled:

• 224-yard career day vs Florida

• 1,100+ rushing yards this season

• 17 TDs, breaking the all-time single-season record

From a devy perspective, this is the type of profile that skyrockets:

✔️ Elite workload
✔️ Home-run ability between the tackles
✔️ NFL size/frame
✔️ Explosive play rate
✔️ PFF run grades backing up the tape
✔️ Clearly trusted as “the guy” in an SEC offense

His running style, the burst, the slashing angles, the balance through contact, draws real shades of Darren McFadden. That’s high praise, but Lacy is legitimately playing at that level right now.

He’s one of the biggest risers of the entire devy season and might already be knocking on the door of that elite RB tier for 2027.

Ole Miss found a star. And devy managers should be treating him like one.

WR Josh Cameron, Baylor

If you’re looking for one of the toughest, most resilient wideouts in college football, look no further than Baylor’s Josh Cameron. Even as the Bears were getting rolled 55–28 by Utah, Cameron played like a man completely unaware of the scoreboard and delivered the best performance of his career.

The former walk-on turned Big 12 star posted 13 catches for 165 yards, two touchdowns, and added 27 punt return yards. Against one of the stingiest defenses in the country, Cameron didn’t just show up; he carried Baylor’s offense for long stretches.

Through 10 games, Cameron now leads the Big 12 in receptions (60) and ranks second in receiving yards (746). Across his career, he’s up to 161 receptions for 2,110 yards and 17 TDs, which is absurd production for a player who came to Waco with zero FBS offers and no scholarship.

The chip on his shoulder isn’t a narrative; it shows up in every rep. Cameron wins with:

✔️ Crafty route running
✔️ Strong hands and body control
✔️ Toughness after the catch
✔️ A relentless motor that never fades, regardless of game script

From a devy standpoint, Cameron is still a likely Day 3 projection; he doesn’t have prototype NFL size or elite athletic traits, but he’s clawing himself back into the conversation after an up-and-down year. Performances like this remind you he’s not just a volume guy in a spread offense; he’s a complete receiver who consistently beats one-on-one coverage.

WR Andrew Marsh, Michigan

Michigan desperately needed someone to stabilize its passing attack and true freshman Andrew Marsh delivered one of the biggest breakout games of the entire Big Ten season.

Marsh erupted for 12 receptions and 189 yards, setting single-game freshman records at Michigan dating back to 1979. On a night when no other Wolverine caught more than four passes, Marsh became the offense. His sprawling 21-yard sideline snag on the final drive, a toe-tap masterpiece, set up the game-winning field goal and cemented his status as Michigan’s WR1 moving forward.

This wasn’t just a box-score explosion. Marsh showed:

✔️ Strong hands in contested situations
✔️ Elite sideline awareness (multiple tight-rope grabs)
✔️ Separation vs. tight coverage
✔️ Trust from Bryce Underwood in every leverage spot

Michigan entered the Northwestern game with critics questioning whether their passing offense had gone stale. The blueprint shifted immediately: throw the ball, and throw it to Marsh. He accounted for 64 of 91 yards on Michigan’s first touchdown drive. He hauled in long sideline shots, won 1v1s, and displayed veteran-level footwork and poise. For a program that’s dealt with drops this season, Marsh has been the one guy Underwood can consistently rely on.

He’s now at 37 receptions for 565 yards, with 535 yards coming in the last six Big Ten games, a massive trajectory spike for a true freshman still learning the college game.

From a devy perspective, Marsh is rapidly ascending the 2028 rankings. He checks every early-career box: production, usage, trust, and flashes of future dominance. If he stays paired with Underwood, and all indications are that he will remain the duo, Michigan could have one of the most prolific QB-WR tandems in the country for the next two seasons.

Simply put: this wasn’t just a breakout. It was a statement. Marsh’s stock is surging, and devy managers should be taking notice before his cost skyrockets.

WR Malachi Fields, Notre Dame

Notre Dame needed statement performances to close out the season, and Malachi Fields delivered exactly that against a ranked Pitt squad. The Virginia transfer was a matchup nightmare from the opening drive, putting together one of the most complete, physically dominant outings by any receiver in Week 12.

Fields finished with 7 receptions for 99 yards and two touchdowns, routinely overwhelming Pitt DBs with his elite size (6’4”, 223 lbs), power through contact, and massive catch radius. This wasn’t empty production; it was the type of tape NFL scouts circle and replay.

The highlights were absurd:

✔️ A leaping, one-handed grab through contact
✔️ A spinning contested-catch fade for a touchdown
✔️ Multiple high-point wins with defenders draped on him
✔️ Physical stalk blocking that flashed his strength profile

Fields doesn’t win with long speed; he’s not that type of athlete, but he wins everywhere else: body control, ball tracking, leverage manipulation, and strong-handed finishes. He’s comfortable catching with defenders climbing into his airspace because he’s built for that style of football. And when he times his breaks, his burst and tempo are good enough to consistently open throwing windows.

After a season where many expected even more statistical output, Fields is still sitting at 32 receptions for 596 yards and 5 touchdowns, a quietly strong debut campaign in South Bend. Saturday felt like his “national announcement” game, the one where people realized the tools and traits are absolutely early-round material.

From a devy standpoint, this is exactly the type of late-season surge you want to bet on. Fields has the frame, the physicality, and the contested-catch profile NFL teams covet in boundary X receivers. If he stacks another game like this, you might not be able to acquire him again at a reasonable price.

Stock up — and climbing fast.

📉 Stock Down

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