We’re officially into Week 10 of the NFL season, and dynasty managers are starting to get a clearer picture of where their teams stand. Some are gearing up for a playoff push, looking to add the final pieces to make a championship run, while others have already accepted that this isn’t their year and are beginning to look toward the future. Regardless of where your team sits, this is one of the most important times of the year to evaluate the dynasty market.
Player values are constantly shifting throughout the season. Injuries, production, opportunity, and even the latest narratives can dramatically change how the dynasty community views certain assets. But just because the market is moving in one direction doesn’t necessarily mean it’s moving in the right direction.
For this article, we’re taking a look at three players through a Buy, Hold, or Sell lens. While roster construction and competitive windows certainly matter when making trades, we’re evaluating these players in a vacuum. This is about where the dynasty market currently values these assets compared to where we believe they should be valued.
The goal is simple: identify where the market might be wrong and determine how we should be approaching these assets. Whether that’s buying a player whose value has dipped too far, holding onto an asset despite the noise, or selling before the rest of the market catches up.
Let’s get into this week’s Buy, Hold, and Sell.
BUY: Tank Dell | WR, Houston Texans
It’s been a long road back for Dell, and after missing the entire 2025 season with that devastating knee injury, we’re finally starting to see flashes of the player who was such an exciting dynasty asset early in his career. I’m not going to sit here and tell you that Dell is suddenly back to being a top dynasty wide receiver, but at his current price, he’s exactly the type of player I want to target.
Dell returned in Week 7 and was slowly worked back into Houston’s offense. After the Texans’ Week 8 bye, we saw a much more encouraging performance in Week 9 against the Chargers. Dell finished with four receptions for 105 yards and a touchdown on nine targets, including a 63-yard touchdown from C.J. Stroud. What stood out to me wasn’t necessarily the production, but the usage. Dell ran a route on just 55% of the team’s dropbacks but still commanded a 25.7% target rate. That’s encouraging for a player who is still working his way back into the offense after such a significant injury.
Now, there are legitimate concerns here. Dell turned 27 in October, has a concerning injury history, and Nico Collins is still the clear WR1 in Houston. I’m also not expecting Dell to consistently put up 100-yard performances moving forward. But I do think there’s a path for him to become a weekly FLEX option, especially if his route participation continues to increase. We know he has chemistry with Stroud, and the explosiveness that made him dangerous early in his career was on display against Los Angeles.
The biggest reason Dell is a buy for me is simply his price. We’re talking about a player who missed an entire season and has essentially been forgotten by portions of the dynasty community. You’re not paying for his rookie-year upside anymore, and that’s what makes him interesting. I’m not looking to make some massive investment in Dell, but if I can acquire him for a third-round rookie pick or even a future second, depending on where that pick projects, I’m willing to take that chance.
At this stage, I’m not expecting Dell to become a cornerstone dynasty asset. But there’s still value in acquiring a 27-year-old receiver tied to a productive passing offense who has the upside to give you usable FLEX weeks. Sometimes dynasty managers get so caught up chasing young players and draft picks that they overlook productive assets sitting right in front of them. Dell looks like one of those opportunities right now.
Recent Dynasty Trades
12-Team Superflex, TE Premium
Tank Dell + Jordan Mason for Michael Wilson
Tank Dell for Chig Okonkwo
Tank Dell for 2028 2nd
Tank Dell for Geno Smith
Tank Dell for 2027 3rd
My Take: If I can acquire Dell for a third-round pick, that’s an easy buy for me. I’d even consider moving a future second if I’m confident I’m getting a player who can provide usable FLEX production. I’m not paying for the Tank Dell we saw in 2023, but at these prices, I don’t need him to be that player to get a return on my investment.
HOLD: Jadarian Price | RB, Seattle Seahawks
I’m going to be honest, Price is much closer to a buy than a sell for me right now. In fact, I think he’s the most talented running back on Seattle’s roster, and I’m not sure it’s particularly close. Unfortunately, injuries and some early-season struggles have prevented us from seeing what Price can really do at the NFL level. But over the last two weeks, we’ve started to see some encouraging signs.
Price missed most of October with a chest injury after struggling with ball security early in the season. Since returning, Seattle has started working him back into the offense alongside Zach Charbonnet. In Week 9 against Arizona, Price finished with nine carries for 24 yards while adding four receptions for 54 yards. The rushing production wasn’t anything special, but his ability to contribute in the passing game really stood out to me. We knew Price was an explosive runner coming out of Notre Dame, but there were legitimate questions about his receiving profile. He’s starting to answer some of those questions.
According to Fantasy Points Data, Price has seen his target share increase from 7.3% over his first three games to 12.9% over the last two weeks. His targets per game have also jumped from 2.3 to 4.0. That’s a pretty significant development for a rookie running back who wasn’t heavily utilized as a receiver in college. He’s also leading all running backs in average depth of target at 3.93 yards. If this type of usage continues, it adds another dimension to his fantasy outlook that I don’t think we were necessarily projecting when he entered the league.
Now, I’m not ignoring the situation in Seattle. Charbonnet is going to be involved, and there’s a real possibility we’re looking at a committee for the remainder of the season. The Seahawks have also struggled to consistently run the football, and Price has yet to score a touchdown through five games. But we’re talking about a 2026 first-round pick who has played just five NFL games. I’m not ready to make any sweeping conclusions about his long-term outlook based on such a small sample.
For me, Price is a hold because I believe his value has more room to grow than it does to fall. The talent is there, the draft capital is there, and we’re starting to see his role expand. I still believe he’s the better running back in Seattle, and while that might not translate into him completely taking over the backfield this season, I’m confident in his long-term outlook.
If someone in my league is frustrated with Price’s lack of production, I’m absolutely checking on his price. But if I already have him on my roster, I’m not moving him just to get out. We spend so much time evaluating these prospects before they enter the NFL, and then we sometimes give up on them after a handful of games. I’m not doing that with Price. There’s too much upside here, and I think patience is going to pay off.
Recent Dynasty Trades
12-Team Superflex, TE Premium
Jadarian Price for Blake Corum
Jadarian Price for a 2027 2nd + Dylan Sampson
Jadarian Price for Kenyon Sadiq
Jadarian Price for Jaylen Warren
Jadarian Price for a 2027 2nd
My Take: Looking at these trades, I’m holding Price over a straight 2027 second or Blake Corum. I also wouldn’t move him for Jaylen Warren in a vacuum. The Kenyon Sadiq deal is more interesting in tight end premium formats, but overall, I think the market is still undervaluing Price’s upside. He’s much closer to a buy than a sell at these prices.
📉 SELL: James Cook | RB, Buffalo Bills
I know this one might be a little controversial, especially considering how well Cook has played this season, but I think we’re approaching the point where dynasty managers need to seriously consider selling. Now, before everyone gets upset, I’m not suggesting Cook isn’t a good running back. He’s been one of the most productive players in fantasy football this season, and there’s no denying what he’s doing in Buffalo. But dynasty is about more than just current production, and I think his market value has reached a point where I’d rather cash out than continue holding.
Through eight games, Cook is averaging 18.6 PPR points per game, ranking as the RB5 in fantasy football. He’s averaging over 100 rushing yards per game, has scored a touchdown in seven consecutive contests, and is handling nearly 70% of Buffalo’s rushing attempts. In Week 9 against Minnesota, Cook carried the ball a ridiculous 31 times for 107 yards and a touchdown. He’s essentially become a workhorse in one of the NFL’s best offenses, and that’s exactly why his dynasty value is where it is right now.
But here’s my concern. Cook turned 27 in September, and we’re talking about a running back whose dynasty value is currently sitting in that top-five range at the position. How much higher can his value realistically go? He’s already producing at an elite level, he’s in a great offense, and the market is pricing him like one of the best dynasty running backs in football. At some point, you have to ask yourself whether you’re better off holding that production or turning it into an asset with a longer value window.
I’m also a little concerned about how much of his production is tied to touchdowns. Cook has scored in seven straight games, and while Buffalo’s offense gives him plenty of opportunities, that’s not something I’m willing to project continuing at this rate. His 31 carries against Minnesota were also a season high, and while the volume is encouraging for fantasy purposes, that’s a significant workload for a running back approaching his late twenties.
This is where separating fantasy production from dynasty value becomes important. I can acknowledge that Cook is one of the best running backs to roster for the remainder of 2026 while also believing he’s an asset I’d be looking to move in dynasty. Those two things aren’t mutually exclusive.
Now, if you’re making a championship push, I completely understand riding Cook through the fantasy playoffs. I’m not advocating selling productive players just for the sake of getting younger. But remember, we’re evaluating these players in a vacuum, and at his current market price, I’m looking to sell.
If I can move Cook for a younger cornerstone asset or turn him into multiple first-round picks, I’m making that move. Running back values can change quickly, and we’ve seen far too many examples of managers holding onto these players a year too long. Cook could absolutely remain productive for another couple of seasons, but I’m not willing to bet on his dynasty value holding steady.
Sometimes the best time to sell a player is when there’s absolutely nothing wrong with him. That’s where I think we are with James Cook right now.
Recent Dynasty Trades
12-Team Superflex, TE Premium
James Cook for Jeremiyah Love
James Cook for Drake London
James Cook for Ashton Jeanty
James Cook for a 2027 1st + 2028 1st
James Cook for a 2027 1st + Matthew Golden
My Take: Looking at these trades, this is exactly why I’m selling Cook. If I can turn a 27-year-old running back into Jeremiyah Love, Ashton Jeanty, or Drake London, I’m doing that without much hesitation. Even the deals involving multiple first-round picks are appealing. Cook is having an incredible season, but dynasty is ultimately about managing asset value, and I think we’re at the point where the return you can get for Cook outweighs the risk of moving him too early.
The Dynasty Edge: The Art of Adding Extra Assets to Trades
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